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And there were shepherds living out in the fields nearby, keeping watch over their flocks at night. Luke 2:8

When you have a really big announcement to make, you want to make it known to the largest, most influential audience. That’s one of the keys to marketing. Market to the most influential people, the largest number or people and in the best location.

But God never has followed the rules of the world. When he decided it was time to send us a Savior he broke every rule in the book.

  • He made the announcement to the lowest class citizens in the then-known world. No body paid any attention to Shepherds. They spent most of their time away from the mainstream of society, watching sheep and looking at stars. Yet that’s who God chose to make the first announcement to.
  • He made the announcement to a small group of people, in an obscure place, at a time of day when most people were asleep. The angels brought their message of joy to a small group of shepherds, of all people. Not only that, but often, when shepherds joined together for the night they took shifts. One or two watched while the others slept. So when the heavens exploded in light that night it startled the few who were awake and awakened those who slept!
  • He made the announcement in a place where most people never went due to safety, distance and remoteness. The hills of Judea were beautiful, but rugged. Few people chose to visit them just for the joy of it.
  • He made the announcement to a group of people who had little chance of being, or becoming influential in society.






Little or no hope of advancing on the social ladder.

Those were the people God chose to give the news of the arrival of Messiah.

Why is that important? Because God is still in the business of reaching out to those who feel forgotten. From the very beginning God chose the weak to conquer the strong; the insignificant to be significant; the forgotten to be valued; the scorned to be restored.

In our world, even in the church, we often measure a person by his or her giftedness, talents, financial stature or ‘spirituality’. Our Heavenly Father does just the opposite. He looks for those who are least to make strong. He gives his greatest messages to those least likely to receive anything from him at all.

Feeling small this Christmas? Feeling like everyone else is moving forward while you are falling back? Just can’t get into the ‘Christmas Spirit?’

Maybe you lost a loved one this year and there will one less gift under the tree.

Perhaps you lost your job this year and for the first time in your entire life, you are being forced to rely on others’ help to make it financially.

Maybe you are going through, or have recently gone through divorce and feel your entire world crashing in around you.

Perhaps the doctor gave you a bad report on your check up.

I have news for you, and so does the Creator, Sustainer of the Universe. He came to give joy. Joy that pierces through everything that wants to pull you down. His message is just for you, just for this time, just because he loves you.

You can come to him-He’s waiting for you.

PRAYER: Father I thank you for revealing yourself to us in times, places and ways that go against the world’s wisdom. I pray for those who are going through tough times this season. Give them the message of your joy. Reveal to them the message of your Son, Jesus Christ. Amen.


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December 2012
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